Joe Kuntani’s New Single ‘Don Jazzy’ Challenges Ghanaian Industry Players to Promote Local Content

Ghanaian musician, Joe Kuntani, has released his latest single titled ‘Don Jazzy’. The song challenges Ghanaians to learn from the popular Nigerian producer, Don Jazzy, and to promote Ghanaian content wholeheartedly.

The chorus of the three-minute song asks Ghanaians which industry stalwart matches the talents of Don Jazzy. Kuntani goes on to say that in Ghana, the industry can be very cut-throat, and that once you make efforts to get to the top, your own industry people will pull you down. He stresses that in Ghana, there are too many talents, and people create better content, but no one will see it. Kuntani believes that Ghana lacks in promotion and that is what keeps Ghanaian content from reaching its full potential.

According to Kuntani, his inspiration for the song comes from watching Don Jazzy on social media. He sees Don Jazzy posting content from Nigerian creators and shooting skits with them, something that he has never seen a Ghanaian industry guru do wholeheartedly. Kuntani wants to challenge industry players to learn from Don Jazzy and promote Ghanaian content with the same commitment and enthusiasm.

In a separate chat, Kuntani stated that the lack of promotion and support from industry players has been a major challenge for up-and-coming artists in Ghana. The inability to promote local content means that it is hard for artists to get their music heard and to grow their fan base. This, in turn, makes it difficult for them to make a living from their music.

Kuntani believes that the Ghanaian industry players must support their own and promote their content for the world to see. He believes that Ghana has many talented artists who can compete with the best in the world. However, this can only happen if industry players take the necessary steps to promote their content.

For the most part, Kuntani’s new single ‘Don Jazzy’ is a call to action for industry players in Ghana to promote local content and to take a leaf out of the book of successful industry players like Don Jazzy. Kuntani believes that Ghana has what it takes to become a major player in the global music scene, but it will take a concerted effort from industry players to make this happen.