Why is CKay so popular?
Chukwuka Ekweani was born in Kaduna, better known by his stage name Ckay, and record producer signed to Warner Music South Africa and Atlantic Records. He was formerly signed to Chocolate City, a member of Warner Music Group’s independent label services ADA. Why is CKay so popular? Nigerian singer-songwriter CKay’s “Love, Nwantiti” became a viral…
Chukwuka Ekweani was born in Kaduna, better known by his stage name Ckay, and record producer signed to Warner Music South Africa and Atlantic Records. He was formerly signed to Chocolate City, a member of Warner Music Group’s independent label services ADA.
Why is CKay so popular?
Nigerian singer-songwriter CKay’s “Love, Nwantiti” became a viral hit on TikTok. the song debuted at number one, following the launch of the Billboard Afrobeats chart, In addition, it became the first-ever African song to surpass one billion streams on Spotify and has since been deemed “the biggest hit in African history”.
CKay has personally dubbed his sound “Emo-afrobeats”, to note his focus on emotional and romantic lyricism in his music. CKay has made tracks in a variety of genres including Afrobeats, R&B, and dancehall. Asa Asika signed Ckay to The Plug Entertainment, under management during the early peak of his global career as Ckay’s manager.
