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Bel Beverages caught in unlawful use of minors in alcoholic adverts

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Bel Beverages, the makers of Bel Aqua, Beli Ice, and other beverages, has gotten into serious difficulty with the Food and Drug Administration.

A public-spirited citizen named Samuel Bempong has had his attorneys write to the Food and Drug Administration (FDA) about the exploitation of children in advertising Bel Ice, an alcoholic drink created by Bel Beverages.

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According to sources close to the FDA, the complaint viewed the advertisement on social media. The complaint claimed, among other things, that he came across the advertisement, which had been widely distributed by Bel Beverages and their agents on Instagram and TikTok.

The complaint went on to say that a renowned social media influencer named Yeboah Danita Akosua Adomaah, often known as Afronita in entertainment circles, was shown in an advertisement promoting and marketing Bel Ice, an alcoholic beverage, with the juvenile.

According to the complainant, in a letter dated January 19, 2024, written on his behalf by lawyer Nana Kofi Bekoe of Dzaisu, Eshun & Partners Legal Consult, he is motivated to report the matter to the FDA because it is unconscionable and repugnant to drag children into the arena of alcoholic advertising.

It should be noted that, as part of its efforts to clean up food and beverage advertising, the FDA published rules prohibiting the advertising of alcoholic drinks before 8:00 p.m. These precautions were meant to keep minors from viewing alcoholic advertisements who the FDA assumed would be sleeping before 8:00 p.m.

In a similar vein, the FDA prohibited celebrities from advertising alcoholic drinks, a decision that has been bitterly fought in the Supreme Court.

 

 

 

 

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